Digital Marketing Tips

•  Build credibility before you sell via social media
•  Allow open (but governed) access for employees to Twitter and blogging
•  Broadcast emails are not effective. Create relevancy and be helpful
•  Use your Facebook fan page to promote key content of your email newsletter
•  Join the right conversations and the right time
•  Think about your Web site’s “front page” as a collection of pages, not one home page
•  Improve search spending ROI by using down-funnel data
•  Invest in social media.