Tuesday, 1 September 2015

Types of Marketing

  • Affinity Marketing 
  • Alliance Marketing
  • Ambush Marketing
  • Call to Action (CTA) Marketing
  • Close Range Marketing (CRM)
  • Cloud Marketing
  • Community Marketing
  • Content Marketing 
  • Cross-media Marketing
  • Database Marketing
  • Digital Marketing 
  • Direct Marketing 
  • Diversity Marketing 
  • Evangelism Marketing
  • Freebie Marketing
  • Free Sample Marketing 
  • Guerrilla Marketing

Monday, 10 August 2015

The Four P's of Marketing


Products are the goods and services that your business provides for sale to your target market.


Place is in regards to distribution, location and methods of getting the product to the customer.


Price concerns the amount of money that customers must pay in order to purchase your products


Promotion refers to the act of communicating the benefits and value of your product to consumers.

Wednesday, 3 June 2015

Digital Marketing Tips

  •  Build credibility before you sell via social media
  •  Allow open (but governed) access for employees to Twitter and blogging
  •  Broadcast emails are not effective. Create relevancy and be helpful
  •  Use your Facebook fan page to promote key content of your email newsletter
  •  Join the right conversations and the right time
  •  Think about your Web site’s “front page” as a collection of pages, not one home page
  •  Improve search spending ROI by using down-funnel data
  •  Invest in social media.

Tuesday, 31 March 2015

Creative Marketing:

What should be required?

If you need to be creative to work in this area. You also need to have good listening Skill and lateral thinking skills to really understand what a client wants and how best to hand over it. Knowing the principles behind effective marketing and advertising is required so a marketing-related degree is an important asset. Coming up with ideas for marketing student events or running a campaign to get more people into your student union could be ways of gaining valuable work experience.

Monday, 30 March 2015

Creative Marketing

Getting the word out about your company is a constant challenge, especially in today’s over-saturated, noisy market. While somewhat difficult, this task is not impossible when done creatively.   In order to win, your brand marketing must be so compelling, it can’t be ignored.   www.binaryresonance.com

Social Media Marketing Ideas


If you’re really looking to bump up those Twitter followers, you can’t be afraid to be a bit shameless. Speaking at a conference? Put your Twitter handle on the slideshow (heck, keep it in the corner the entire presentation). Ordering new business cards? Better include that adorable handle!

Join in on weekly hashtag themes like #wc2015 – If you want to build your social media following, you need to be an active participant in the community. This means posting regularly, and also joining in on fun weekly social media traditions that already have a loyal audience. Show the kids how hip you can be!


Pin your own images (and others) - Don’t underestimate the value of this image-sharing site. Post your strongest visual assets (templates, infographics, etc) on Pinterest and link them to your webpages for some serious traffic.


Keep social tabs on competitors - Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.