- Build credibility before you sell via social media
- Allow open (but governed) access for employees to Twitter and blogging
- Broadcast emails are not effective. Create relevancy and be helpful
- Use your Facebook fan page to promote key content of your email newsletter
- Join the right conversations and the right time
- Think about your Web site’s “front page” as a collection of pages, not one home page
- Improve search spending ROI by using down-funnel data
- Invest in social media.
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